Tadan: the food you love wherever you want

Tadan S.r.l. is a start-up in the food delivery market founded in Pisa in 2020. Now operating in 5 Tuscan cities, it already boasts more than 15.000 customers and 60 riders, and is still growing. Behind Tadan there is not a single food delivery software, but rather a very complex product that integrates several digital products. This structure allows very high delivery performance and embodies the promise that lies behind their entire service: “the food you love, wherever you want, in a ta-da(n)!”.

Tadan: the food you love wherever you want
Tadan: the food you love wherever you want
Since the beginning, Tadan's objective has been to raise the bar of food delivery by offering a greater variety of choices among the types of cuisines and restaurants available, faster service, and more ethical management of the working relationship with riders.

A challenging goal that is difficult to achieve without the help of cutting-edge and impeccable technology. 

Tadan: the food you love wherever you want
Tadan: the food you love wherever you want
We developed Tadan from scratch. We started from a product made in Geckosoft: eXpress Delivery, the real-time e-commerce infrastructure of online services and products.

Thereafter, we developed a responsive website and several apps, compatible with iOS and Android, one for each party involved in the choice, purchase, and delivery process. All are seamlessly integrated in real time and rely on web-based technologies.

Tadan: the food you love wherever you want
Tadan: the food you love wherever you want
An app for the customer, an app for the restaurant connected to the POS terminal with a display that prints out the orders, an app for the rider, and a web tool dedicated to Tadan's customer service operators to track orders and manage riders.

Additional help came from a sixth technology: an algorithm for logistics scheduling that optimizes riders’ shifts assignment, ensuring a fair distribution and compliance with contractual constraints. We released the code behind this algorithm as open source on GitHub.